Canon U.S.A., Inc., a leader in digital imaging solutions, announces the launch of the EOS R100 camera and RF28mm F2.8 STM lens, both designed to be affordable, compact, and lightweight tools for entry-level and emerging content creators to elevate their skills.
The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera’s key features include a 24.2 megapixel APS-C size sensor, the Digic 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth and Wi-Fi connectivity capabilities.
For users making the EOS R100 their first interchangeable lens (ILC) camera, the advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the new Canon RF28mm F2.8 STM lens.
The Canon RF28mm F2.8 STM is a “pancake” style lens that targets a wide variety of users, from amateur to enthusiast Full-Frame and APS-C camera users. Key features of the new lens include:
- Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x
- Retracting feature that helps to shorten the overall length of the lens
- Circumferential manual focus mode/control ring selector
- Gear-type STM motor providing smooth autofocusing while capturing video
- Built-in Control Ring provides quick access to multiple camera controls
- 7-blade circular aperture helps to provide beautifully blurred background and bokeh
Pricing and Availability
The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of $479.99 for body only, $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses.
The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of $299.99.
For more information and the full list of product specifications, please visit https://usa.canon.com.
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