Sweetwater, online retailer for music makers, announces the formal transition of All Pro Integrated Systems, its integration division, to officially operate as Sweetwater Integration.
“Solving the marketplace need for a one-stop shop for superior integration delivery, the transition reflects over a decade of investment, coupling exceptional customer care and a track record of successful projects for large-scale integration customers,” the announcement states. “Sweetwater's customers now have a go-to source for integration to create immersive audio-visual experiences. And now, with Sweetwater Integration, the company is leveraging strong, proven relationships with experienced designers, engineers, and professional integrators.”
"We've been working tirelessly to redefine integration and to ensure the integration delivery experience matches the experience synonymous with the Sweetwater name," explains Sweetwater CEO Mike Clem. "It's the Sweetwater way to invest, innovate, and disrupt the existing integration model to solve for the unmet needs of our customers and the marketplace."
Over decades, Sweetwater Integration has built a roster of long-standing integration customers, ranging from houses of worship, cruise lines, theme parks, pro sports stadiums, to Fortune 500 company headquarters and US Embassies abroad.
Sweetwater Integration installed the Rogers Centre's brand-new sound system ahead of the Toronto Blue Jays' return to their home stadium, providing players and fans with an elevated, immersive ballpark experience. Photo provided by the Toronto Blue Jays.
Sweetwater's roster of marquee customers includes the Toronto Blue Jays. Rogers Centre, home of the Blue Jays, upgraded to a brand-new sound system ahead of the 2021 MLB season. The project called for replacing the ballpark's audio system, whose component list spanned from vintage 1989 stock to the second-generation upgrade of 2000. Once the pandemic restrictions were lifted and the Blue Jays could return to the Rogers Centre (after starting the season in Buffalo, New York), fans and players were greeted with a new immersive audio experience.
"Everyone knew the very tight timelines and challenges the integrator would face installing the new sound system at the Rogers Centre in time for Opening Day," explains Mike Christiansen, director of technical production and broadcast services for the Toronto Blue Jays. "It was evident throughout the project that Sweetwater Integration had a plan and would be a partner until completion. They were always committed to do the right thing."
By adding integration to its portfolio, Sweetwater diversifies its offerings and expands its reach in the integration market, bringing the company's expertise and customer service to larger stages. The transition allows Sweetwater to serve its past customers who have experienced the level of service along with design, engineering, and integration.
"Sweetwater Integration brought in a creative vision for the Museum of the Bible that we could have never imagined, and it manifest into a fully immersive experience that helps better connect, inspire, and provoke curiosity with museum visitors from around the world," says Josh Sutton, Chief Strategist for Paravel Insights, consultant to the Museum of the Bible's World Stage Theater in Washington, DC. "I've experienced the Sweetwater Difference for decades, and it's amazing to see how the company's servant-leadership approach with customers is elevating and transforming the integration experience—and the industry."
To learn more about Sweetwater's integration offering, visit https://www.sweetwater.com/integration.
