ADJ will use NAMM 2020 to debut its new products as well as showcase many best-selling fixtures from its existing range.
Officially launching at NAMM 2020, ADJ’s new MDF (Magnetic Dance Floor) System is designed to be a robust, lightweight and extremely easy to setup portable LED dance floor solution. “Each panel (MDF2) features an array of 3-in-1 RGB LEDs that cause its opaque tempered glass surface to glow intensely in an almost limitless selection of vibrant colors. The panels fit together quickly thanks to an innovative magnetic locking system as well as a convenient cable-free power and data transmission arrangement that connects adjacent units in a row,” according to the release.
Also debuting at NAMM 2020 will be ADJ’s new Entour Chill high-output low-lying fog machine, which uses standard water-based fog juice and ice cubes to generate an effect similar to that of dry ice. A newly-developed 800W heater system is designed for continuous output for up to an hour, while new electronic temperature control is designed to let the machine heat up in three minutes and stay at optimum temperature ready for immediate firing of the effect when it is required.
NAMM 2020 will see the launch of the latest addition to ADJ’s range of wireless LED uplighters, the Element ST HEX. Building on the success of ADJ’s Element Hex, the new model features an compact design as well as a full color touch screen display for easy setup and DMX addressing. Utilizing the power of 4 x 6-Watt RGBAW+UV LEDs to generate a powerful wash of color with a 20-degree beam angle, the fixture features a built-in rechargeable battery that offers up to eight hours of continuous operation as well as ADJ’s WiFLY EXR wireless DMX connectivity. Designed with a built-in variable-angle kick-stand and convenient carry handle, the unit is made with production companies, décor specialists and mobile entertainers in mind.
ADJ will also use NAMM 2020 to showcase the new Focus Spot 2X, which builds on the popularity of the original Focus Spot Two moving head fixture. With increased brightness from an upgraded 100W LED engine, the new model inherits all of the features of the original fixture alongside the addition of a second six-facet prism to give lighting designers even more creative potential. It’s lineup of beam shaping tools include motorized focus, eight dichroic colors + open white; six rotating, indexed and easily replaceable GOBOs; manual zoom (for a beam angle of 16 ~ 19-degrees) and both circular and linear 6-facet prisms. The Focus Spot 2X is also equipped with a separate 3W UV LED. This is independently controllable and means that the fixture can also be used to bathe a stage or venue with atmosphere-enhancing ultraviolet light. The fixture offers ‘blacklight’ effect – which causes white and fluorescent clothing and décor to glow.
The company’s NAMM 2020 booth will also feature the MOD STQ, which is the latest addition to ADJ’s range of LED-powered par-style wash fixtures. This professional lighting tool offers a combination of punchy output, compact size and versatile design, designed for a wide variety of applications. Harnessing the power of seven 8-Watt RGBW LEDs, for a total output of 56W, the fixture has a narrow native beam angle of 17-degrees. This allows it to generate tight shafts of light that are ideal for up lighting and truss warming. However, the unit is also supplied as standard with three frost filters that can be applied to widen the beam angle out to 20, 40 or 60-degrees when required. The MOD STQ has a distinctive design with a black gloss finish and is both lightweight and compact. It has a metal construction and is fitted with a scissor yoke that can be used either as a hanging or floor-mounting bracket. It is therefore designed for use by rental, production, décor and entertainment companies, as well as for permanent installation in churches, clubs, bars, lounges and fun centers.
“2019 was an important year for ADJ as we cemented ourselves firmly in the broad middle market of the professional entertainment lighting, video and effects industry,” comments ADJ USA’s National Sales Manager, Alfred Gonzales. “Capitalizing on our 35 year heritage and reputation for product reliability and good customer service, we expanded our range to cover every lighting, LED video and effects requirement of production companies and rental houses as well as nightclub, entertainment center and church installers. A particular focus in our product development was IP-rated fixtures, and we now offer a full line-up of beam and wash moving heads, as well as static washes, blinders and LED video panels, that can be used for events both in and outdoors, regardless of the conditions. These products will feature heavily on our NAMM 2020 booth, alongside our new product launches and other recent additions to our catalog.”
Other recently launched fixtures that will be displayed at ADJ’s NAMM 2020 booth include the powerful Vizi Beam 12RX moving head beam fixture, the Pixie Strip Series of pixel-mappable RGB LED strip units as well as the Encore Profile Pro WW and Encore Profile Pro Color professional-caliber LED-powered ellipsoidal fixtures. The new Vision Series of LED video panels, which are available in a variety of pixel pitch options that are all both front and rear serviceable, will also be on display alongside the recently announced additions to the top of ADJ’s Focus Series. The Focus Spot 5Z and Focus Spot 6Z moving head spot fixtures will be showcased alongside the Focus Wash 400, which is the first wash fixture in the range, utilizing a 400W HEX LED engine (red, green, blue, amber, cyan and lime) positioned behind a large Fresnel lens that generates a even homogenized output. The full Hydro Series of IP-rated moving head fixtures will also be on display, including the latest addition to the range, the extremely powerful Hydro Wash X19.The NAMM Show takes place at the Anaheim Convention Center in Southern California, January 16 thru 19, 2020. ADJ will exhibit in booth #11233.
